Trends Report

View our trends reports and how the world is changing their cooking, cleaning and purchasing habits in the kitchen and around the home.

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Around The Home

Welcome to our 2023 Trends Report

Welcome to another edition of our annual Lakeland trends report. In this report you will hear from us about trends that have emerged or have gone from...

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Trends report 2022

Welcome to our 2022 Trends Report Our 2022 report explores the trends that have emerged in the last 12 months, how our spending habits have changed as...

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Around The Home

Welcome to our 2021 trends report

2021 has seen us begin to return to some normality after a rather difficult 2020 – it’s been so lovely to welcome our customers back to our...

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Seasonal

Welcome to our 2020 trends report

It’s safe to say that 2020 has been very different to what any of us expected it to be. With the challenges of Covid-19 and lockdowns leading to...