Each year, we donate money generated from our small-size carrier bag charge to an environmental cause. In 2024 we have supported Cumbria Wildlife Trust with a £20,000 donation. This will support the conservation of red squirrels. Once found all over the UK, they are now only seen in wooded areas in small parts of the UK (including the north of England). Made eternally popular through Beatrix Potter's character Squirrel Nutkin - by working together we can ensure this much loved species is known by future generations. We have also supported the Scottish Wildlife Trust and Wildlife Trust of South and West Wales, to ensure that the proceeds from carrier bag sales in those nations, go towards good causes in that same nation.
Our myLakeland Charity Pot is another way we help our environment, namely by making donations to The Woodland Trust (plus other good causes). Most recently, their work has focused on the restoration of Great Knott Wood near Windermere, which was destroyed by wildfire.