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Back in 2019 we launched our fantastic myLakeland club that gives members a huge range of exclusive savings and hand-picked offers. We know how important it is to give something back, so whenever members shop with us, we add a few pennies to our Charity Pot that supports some amazing local and national charities. Nationally, we're proud to support Shelter who help people struggling with bad housing or homelessness; The Trussell Trust who support a nationwide network of foodbanks, and the Woodland Trust who protect woodland and aim to plant 50 million trees by 2025. Learn more about how our myLakeland Charity Pot has been helping others at the bottom of this page.
You can make a difference just by being a club member, so if you're in interested in joining, check out our myLakeland page here.
We regularly make contributions of both money and Lakeland products to organisations across the country, helping to make life just that little bit easier. Recently, we gave £10,000 in direct funding to The Lakes School, which is close to our Windermere flagship store and head office, for a brand new Home Economics unit. We also threw in £1,000 worth of kitchenware for the students to use. Who knows, the next master chef or baker could be training in there right now!
It’s more important than ever to reuse and recycle whatever we can, whenever we can – waste has a huge negative impact on our planet and we want to do our bit! We recycle cardboard, plastics and even the wood pallets from our Distribution Centre, and when we do, we generate more funds. Our colleagues across the country decide where this money goes and we spread it far and wide – we recently helped a school in Cambridge lay a running track, and there’s plenty more happening across the UK.
Each year, we donate £20,000 we generate from our 10p carrier bag charge to the Woodland Trust, the UK's leading woodland conservation charity. They inspire people to enjoy the nature on their doorstep – and we couldn’t agree with this idea more. Any remaining money from the fund goes to Cumbria community activity, to support communities across our company's home county.
As the saying goes, one man’s junk is another man’s treasure... Sometimes, products get returned that aren’t in good enough condition to resell to other customers – but that doesn’t mean they go to waste. Instead, we offer them to our colleagues, and money generated from these sales goes to support charitable and community needs. Beneficiaries so far include Cancer Care, Blood Bikes, Air Ambulances, Macmillan Nurses and more.
Over the years, we’ve worked with charities to create product ranges that help generate much-needed cash for deserving causes, including baking ranges developed with BBC Children In Need and The Royal British Legion. Customers then use these for bake sales, which means even more money goes to charities close to many people’s hearts. Bring on the cakes and coffee mornings!
When needs must, we have to pull together. Sometimes things happen that are out of anyone’s control, and the impact can be devastating on families and communities alike. When Storm Desmond hit in 2015, we were able to contribute £25,000 directly to help people whose homes and possessions were damaged in the flooding, as well as providing products to help re-equip people’s homes.
We sponsor a host of local football, hockey, rugby and bowling clubs... and you may even catch Lakeland colleagues cheering from the sidelines!
Our lovely bunch of colleagues do lots of lovely things for charity completely off their own backs. Bake sales, epic hikes, even flying out to Romania to hand out Christmas Shoe Boxes – our team works hard to help some amazing causes and we couldn’t be prouder!
2020 and 2021 are unusual years to say the least. Never has the money from our myLakeland Charity Pot been so needed, by so many. Here's a peek at where the donations are already making a difference.
In 2020, the myLakeland club gave an incredible £20,000 to Shelter - the charity working hard to ensure everyone has a home. More than one million people come to them each year, and right now, it's never been more dangerous to be homeless. In the last year, a household was made homeless every 4 minutes and, shockingly, 1 in 3 working families are just one pay cheque away from losing their home.
£20,000 could pay for 1,000 calls to their emergency helpline.
Most people can't imagine ending up living on the streets. Take Michael, for example. He went from working full time and leading a normal life to unemployment and homelessness. For over 30 years, he'd lived above the pubs and hotels he worked in. But when he had to stop work due to illness, he was forced to move out with nowhere to go. He used night shelters for a while, but when they closed in the spring, he turned to Shelter for advice and help to find a new home. Michael's doing much better now. In his own words: "I'm nearly there and am feeling positive"
Learn more about Shelter >
Last year, food banks in the Trussell Trust network gave out a record 2.5 million emergency food parcels to people in crisis, including almost a million to children. This isn't right and is why we are working with them to build a hunger free future. The Trussell Trust support over 1,300 food bank centres and together they provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK. The £20,000 from the myLakeland Charity Pot was a huge help allowing the Trussell Trust to remain agile in how they have supported food banks within their network during this uncertain time.
April 2020 – March 2021:
"I just wanted to say thank you so much for your help in getting me a food parcel. I reached out for help in the morning and by the afternoon I had received my help. How lucky I am to live in this country where food is delivered to those who can't afford it." - Mark, supported by Help Through Hardship
“The food bank was a life-saver, honestly. They gave me hope when I had lost all hope. It's not just the food but the all-round care. I remember standing at their door crying because things had dropped so low. But the food bank was a safe and welcoming place. Thank you." - Anonymous
Learn more about The Trussell Trust >
The Woodland Trust are the UK's largest woodland conservation charity. They want to see a UK rich in native woods and trees. They have planted 50 million trees since they began in 1972 and have a mission to plant 50 million more trees by 2025. Earlier this year, the myLakeland Charity Pot donated over 10,000 trees to their cause.
Where did they go?
The team are really thrilled!
“Our free trees for schools and community groups give us the opportunity to create more green spaces and address the climate and nature crises at grass roots level. Trees provide multiple benefits for wildlife and for people whether that be locking up carbon, improved soil or water, new habitat, a food source, or an outdoor space to benefit our wellbeing.” - Community Woodland Creation Senior Project Lead, Vicki Baddeley
Learn more about The Woodland Trust >
To make sure we can help as many charities and people as possible, we focus our support on the areas outlined above. We regularly ask our colleagues nationally and at our Windermere Head Office and Distribution Centre in Kendal to support with decision making and charity selection. Our local and national charities have been chosen for this year and we don’t accept unsolicited applications. Nor do we sponsor individuals, publications, videos or websites.
If you would like to apply for funding, please send an email to [email protected] and we will review it as part of our bi-annual audit. We’re sure you’ll appreciate we receive a lot of communication on this topic, so please assume that if you don’t hear back from us, your application has been unsuccessful this time.
Trussell Trust - Reg. Charity in England & Wales (1110522) and Scotland (SC044246). Reg. Ltd. Co. in England & Wales (5434524).
Shelter, the National Campaign for Homeless People Limited - Charity number: 263710 (England and Wales), SC002327 (Scotland).
The Woodland Trust is a charity registered in England and Wales (No. 294344) and in Scotland (No. SC038885).
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