KitchenAid Hand Mixer Empire Red 5KHM9212BER 5 "Easy to use" 20 April 2018 Apart from the brand name this has a direct current motor which has many benefits, hence the price. I have used ac & dc motors and dc is definitely the best. Because it is torqued it does not struggle on any speed and maintains the chosen speed with whatever you’re using it for. The auto slow start is a real boon.This little machine can do what it’s bigger version can. I have used it a lot in the short time I’ve had it with all the different accessories and it has been great. I love it and recommend it wholeheartedly.