Buy It Now Buy It Now for Christmas, hosted by Rylan Clark-Neal, is a supersized, prime time version of last year's Channel 4 television series, Buy It Now. In this series, inventors from across the UK are invited to the Buy It Now studio to pitch their product to an audience of real shoppers and, in the ultimate focus group, receive live feedback on their products and the chance to get a big order from the retail panel, including Lakeland's Customer Ambassador, Wendy Miranda. The inventors all have one goal, to get their products onto high street shelves and online stores.Unfortunately we are currently unable to supply the Innochiller. All of the products Lakeland sell undergo an extensive testing programme and whilst we believe that the Innochiller is a fantastic product, unfortunately there were rather too many freezers in our test where the unit was too large to comfortably fit inside. As we know our customers have freezers of all different shapes and sizes, and as customer satisfaction is so important to us, we don’t want to disappoint customers whose freezers are unable to accommodate the unit.Unfortunately we are currently unable to supply the S’Wheat Water Bottle. Whilst we believe this is a fabulous idea and were keen to add the product to our range, all of the products Lakeland sell undergo an extensive testing programme and sadly it didn’t quite make the grade. We very much hope that S’wheat’s creators can continue to develop their product in the future and we wish them every success.