About Vitamix Established in 1939, Vitamix specialise in high-powered blenders which can be used for all manner of tasks around the kitchen. Ever since 1949, when founder William G. Barnard created the first infomercial about how his Vitamix blender could help families live healthier lifestyles, Vitamix have revolutionised the way in which we use blenders to support a healthy lifestyle.Every part of a Vitamix blender has been methodically tested to ensure optimum efficiency and durability. Every angle of their unique containers are designed to fold ingredients back down to the blades for a faster, smoother blend. The hardened stainless steel blades are made from aircraft grade material, and will handle even the toughest ingredients. Their metal drive system, which connects the motor to the blades is robust and durable, allowing for a longer lifespan than plastic alternatives, and the motor itself is produced to maintain torque and a cool temperature to deliver consistent power. Every centimetre of their blenders is specifically engineered to give you the best results from your first blend to the last.While the Vitamix is brilliant for fruit and veg-packed smoothies and juices, that's just the tip of the iceberg with what you can make. The blades can whip ingredients quick enough to cook a soup, and also pulverise nuts into super healthy butters and non-dairy milks. It can even get your blender to mix and knead doughs for homemade loaves and pizza, or quickly create chilled desserts from ice-cream to sorbet. What's more, when it's done the self-clean option means the blender cleans itself too.Whether it's a starter, main or dessert, speedy mid-week meal or weekend feast, a Vitamix blender is the perfect companion to help you speed through food prep quickly and easily. Built to last and with consistently excellent results, these blenders are investments for years to come.