Cookies
Lakeland Cookies Policy
Lakeland uses cookies to improve your experience on our website. Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are used to collect information about your browsing habits and to provide you with a more personalized experience.
We use the following types of cookies:
- Essential cookies: These cookies are essential for the operation of our website. They allow you to browse our website and use its features.
- Experience cookies: These cookies allow us to tailor your visit to make your online shopping experience better. E.g. they allow us to remember your basket contents, ensure you are shown the most relevant products, categories and offers.
- Analytical cookies: These cookies collect information about how you use our website. This information is used to help us improve our website and to provide you with a better user experience.
- Advertising cookies: These cookies are used to show you advertising that is relevant to your interests. They are also used to limit the number of times you see an advertisement.
You can choose to accept or decline cookies. If you choose to decline cookies, you may not be able to use all of the features of our website.
You can also choose to delete cookies that have already been placed on your computer or mobile device. To do this, you can use the settings in your browser.
How to manage cookies
You can manage your cookie preferences on this page, or by clicking on the "Cookies" link at the bottom of any page on our website. You can also choose to delete cookies that have already been placed on your computer or mobile device by using the settings in your browser.
What are cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are used to collect information about your browsing habits and to provide you with a more personalized experience.
Why does Lakeland use cookies?
Lakeland uses cookies to improve your experience on our website. Cookies allow us to:
- Remember your preferences, such as your language and currency
- Track your browsing habits so that we can improve our website and provide you with a better user experience
- Show you advertising that is relevant to your interests
How can I control cookies?
You can control your cookie preferences on this page, or by clicking on the "Cookies" link at the bottom of any page on our website. You can also choose to delete cookies that have already been placed on your computer or mobile device by using the settings in your browser.
How to delete cookies
You can delete cookies that have already been placed on your computer or mobile device by using the settings in your browser.
How to opt out of 3rd party advertising cookies:
Google Ads: You can opt out of Google Ads by visiting the Google Ads website.
Google Ads User Consent Terms
By using our website, you consent to the use of cookies by Google Ads. Google Ads uses cookies to collect information about your browsing habits and to show you advertising that is relevant to your interests. You can opt out of Google Ads by visiting the Google Ads website.
MentionMe
Lakeland collaborates with MentionMe, a referral program, to improve your shopping experience. If you engage with our referral program, MentionMe will use cookies to enhance the functionality of the service. These cookies help create a more personalized and seamless experience for you. For comprehensive details about these cookies and their purposes, please refer to MentionMe's Privacy Policy here
Changes to this policy
Lakeland may change this policy from time to time. If we make any changes, we will post the changes on this page and will notify you by email if the changes are significant.
Contact us
Our Data Protection Officer is always happy to help and answer any questions you have about our Privacy Promise. Simply write to them at Lakeland, Alexandra Buildings, Windermere, Cumbria LA23 1BQ or alternatively click here for other ways to get in touch. If you have any reason for concern, please contact us in the first instance and we will do our utmost to resolve the matter to your complete satisfaction. Alternatively, you can report a concern to the Information Commissioner's Office (ICO).
For more information on Lakeland’s privacy policy and your rights regarding personal data please click here. Or, click the "privacy" link included at the bottom of every page on our website.
The cookies we use at Lakeland
The cookies we use help us to enhance your shopping experience. Enabling cookies enhances your visit to our website, lets us check everything is working properly, and enables us to give you a more personalised web experience, such as helping us to show you products and offers we believe will interest you. They are 100% safe and secure and we recommend they are switched on.
Our cookies are categorised and explained below:
These cookies are always enabled as they make sure essential features, like the shopping basket, work as they should. Essential cookies allow us to:
- Ensure the site works properly so it’s easy to shop.
- Make sure the correct items are kept in your basket.
- Select the right version of our website for your computer, whether it’s a PC, ipad, mobile phone or other device.
These cookies do not gather personal information or remember where you’ve been on the internet. If your browser is set to refuse these cookies, our site may not work correctly.
| Cookie name | Purpose |
|---|---|
| JSESSIONID | Allows our site to respond correctly as you search, browse and purchase. Without it the site will not work. |
| Currentchannel | Makes sure that you can correctly browse the mobile and desktop versions of our site from your computer and mobile devices. |
| cookies_policy | Stores the choices you make on this page, ensuring that we respect your preferences for cookie placement. |
| MVT | Periodically we test new offers, features and promotions; this cookie indicates which of these tests you are currently eligible for. |
| ARRAffinitySameSite | This cookie is required for our web chat facility to function. |
These cookies help us to tailor your visit to make your online shopping experience better. Experience cookies allow us to:
- Remember what’s in your basket between visits.
- Make sure you’re shown the best available offers and promotions.
- Make the most relevant product and category suggestions for you.
| Cookie name | Purpose |
|---|---|
| Basket | This cookie remembers the items in your basket, so that when you revisit the site later it is quicker for you to continue to shop and checkout. |
| RETURNING_VISITOR | Identifies if your browser has visited our site previously. |
| recently_viewed_products | Holds a list of the last few products you have viewed on our site so they can be displayed at the bottom of the page – please note that the cookie does not store any identifiable information, and the list can be cleared at any time using the button on each webpage. |
| bn_u, bnTrail | These two cookies store information at which products you browse and purchase. This information is anonymous, we don't track you as an individual, and is used to recommend products you may be interested in as you browse the site. Please note: this data is not used outside the Lakeland site (e.g. in adverts). |
| LAK_UI | Lakeland User Experience' cookies are used across the site to enhance your user experience. They do not gather personal information and do not build a profile on your activity, they are simply used to remember preferences you may have set when interacting with multimedia content e.g. switching sound on/off or expanding/collapsing menus. |
| m, n, tppf, s, ric, prooc, coo, uc, sthc, mrdu, rp2er, avf, atrhc, Cv, ca, pendprch, psthc, uhs, p, pv, utidc, mvtid | These cookies are used by Rich Relevance to improve your shopping experience by providing you with personalised product reccomendations accross the website. |
| wisepops, wisepops_visits, wisepops_props, wisepops_noshow, wisepops_session, viewedOuibounceModal, wisepops_activity_session | These cookies are used by Lakeland and Wisepops to display targeted campaigns on lakeland.co.uk in the form of popups and browser notifications. |
| _taggstar_ses, _taggstar_vid, _taggstar_exps | These cookies are used by Lakeland and Wisepops to display campaigns on lakeland.co.uk in the form of product messages such as bestseller or number of product views. |
| mm_id, redirecttoflow, mm_allocation, mm_offer_frequency, mm_overlay_suppressed, mm_conversion_message_suppressed | These cookies are used by Lakeland and MentionMe to enhance the functionality of our referral program. A comprehinsive description of how each of these cookies is used can be found on the MentionMe website |
We use an industry standard website analysis tool called 'Adobe Analytics' for this purpose together with a leading website intelligence tool called ‘Celebrus’. In addition to this, we use software called 'Hotjar' to further understand user interaction with the website and improve user experience. The data stored is entirely secure and will not be given to any other company. These tools help us to do the following:
- Raise the standard of our service by understanding how our customers use our site.
- Help identify any errors so we can fix them.
- Gather information which helps us continually improve our website and marketing communications.
| Cookie name | Purpose |
|---|---|
| s_pers, s_sess, sc_v7, sc_v29, s_vi, s_vi,gqfjh | These cookies are used by an analytics engine to measure performance and site usage. |
| _ga, _ga_, _gcl_, _gac_, _gads | These cookies are used by an google analytics engine to measure performance and site usage. |
| __utma, __utmb, __utmc, __itmz | These cookies are used by an analytics engine to measure performance and site usage. |
| id, __gads, _drt_ | These cookies are used by Google (doubleclick.net), to give us information on how visitors use our site, after they have seen our adverts on other sites. |
| lakepersisted,lakesession | These cookies are used by Celebrus to give us information on how visitors use our site. |
| _hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjMinimizedTestersWidgets, _hjIncludedInSample | These cookies are used by Hotjar to give us information on how visitors use our site. |
| com.silverpop.iMAWebCookie, com.silverpop.iMA.page_visit, com.silverpop.iMA.session | These cookies are used by Acoustic (formely Silverpop) to analyse the performance of our email marketing campaigns. |
So that we can offer you all features of our website and provide the best user experience, we recommend that these cookies are enabled. Third-party cookies allow us to do the following:
- Show you the most relevant Lakeland products, offers and adverts when you visit the Lakeland website or other sites.
- Make sure you get cash back if you purchase through affiliated cash-back websites and, if you subscribe to loyalty systems such as Nectar, make sure you’re awarded your points.
| Cookie name | Purpose |
|---|---|
| aw1751 | This cookie is used by Affiliate Window to track your referral when you purchase from us via a 3rd party website. |
| JSESSIONID, SESSION, SP_IDENTITY, SP_PAGE_VISIT, VIEW | This is used by our Marketing email provider to give us information on how email visitors use our site. Please note: if you disable these cookies you will not be able to edit your email preferences or signup to our email newsletters without first logging into your Lakeland account, alternatively you can contact us. |
Cookie preferences
Use the form below to manage which cookies you would like us to use to help improve your Lakeland shopping experience.
To remember your chosen settings, a cookie will be stored in your current browser. If you delete all cookies from your browser, you will have to update these settings again.
If you use a different device, different account on your PC or a different browser, you will need to set your preference for them too. The settings you have chosen today will only apply to device and browser you are using now.
We will no longer read or write to the cookies that you ask us not to use, however any cookies files that were created before changing your settings will still be present on your computer. You can, if you wish, remove these using your browser settings.
