Joseph Joseph Flex Plus Toilet Brush With Storage Caddy Blue

Joseph Joseph Flex Plus Toilet Brush With Storage Caddy Blue

Product number: 25735

Made to match the Joseph Joseph Bathroom range with its pale, duck-egg blue base, the sleek white caddy of this Joseph Joseph Flex Plus Toilet Brush hides a discreet storage compartment at the back. Just the right size for a classic U-necked bottle of toilet cleaner or bleach, it can hold on to an aerosol of air freshener instead if you prefer.

However, it’s the revolutionary brush head inside that’s benefited from a major Joseph Joseph design rethink. Unlike ordinary loo brushes, there are no long fibres to hold onto particles that might breed germs; instead, there’s a scrubby pad with widely spaced, integral dual-height bristles that shift dirt effectively and shed water quickly. There’s a row of extra long bristles across the top to help you get under the rim and the curved handle is made from high quality stainless steel for longevity.

The creation of this bathroom innovation involved 2 years of trial and error to eliminate any dripping, clogging and warping issues (this might sound yucky but it is what it is!), with extensive testing to ensure that the materials they chose wouldn’t react with common cleaning products. The Joseph Joseph design teams all collaborated, with Marmite and onion chutney used as substitutes in their test toilets (yes, really!) until finally the brushes were ready to be taken home and tested in domestic scenarios. We think you’ll agree – it may only be a humble loo brush, but it is truly revolutionary – in fact we think it’s quite possibly the biggest development in toilet brushes we’ve ever seen!

About the Joseph Joseph Bathroom Range

Designed in gloss white with hints of duck-egg blue, a scheme that’s sure to fit into almost any modern bathroom, this coordinating range of accessories includes all those storage essentials that can be hard to match together to create a unified look for a relaxing, spa-inspired bathroom. From toothbrush holders that actually have room to hold the electric-powered toothbrushes that most of us own nowadays, to a sleek waste bin that answers the perennial problem of how to bring the recycling revolution to your bathroom.

About Joseph Joseph

Innovative and practical, the design team at Joseph Joseph are renowned for their skills in adding a little sophistication and fun to the most mundane household helpers. And, no matter what they turn their minds to redesigning, we always wonder ‘why didn’t we think of that?’

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