Lavender Towel Softener 5 "Brilliant idea" Mrs Thomas 19 February 2021 We love our towels to be soft and fluffy but at the same time they need to be able to dry us. For many years I was constantly buying new towels every year because they were flat and rough despite using fabric softener and shedding. Then I read about how fabric softener actually makes this worse. Fortunately at the same time I discovered this wonderful product. I've been using it for a few years now and it really does make a difference. My towels are soft and fluffy without losing their drying ability. I would never go back to using ordinary conditioner now.