Lavender Towel Softener 5 "Excellent product" Lynne 22 November 2018 I thought I would write a review on this. I think this product is excellent and brilliant. It make my towels so soft and I will not use anything else again. I am not sure why there are negative reviews because I can honestly say that this product is lovely. Please Lakeland do not discontinue it as I don't want to go back to fabric conditioner for my towels!