Smash® Ice Melt Bottle 5 "Love it" T J THORPE 08 August 2013 Great as an ice pack, stayed frozen for hours in a cool bag. Great to drink the ice cool water after my tap water bottles had been used. However, best use of all was to use on the hottest of days as a personal cooler. With the cover on, I placed it in my bra. The water remained frozen for hours, keeping me comfortably cool, and I had an ice cold drink several hours later! Not sure why this should be on the discontinue list, it is great.