Over the years our best-selling Dry:Soon heated airers have really evolved thanks to invaluable feedback from our customers. We spoke to our buyer Lisa to find out just how your suggestions have helped inspire the changes.
Before launching any product we spend a lot of time researching and when we were looking at airers, we came across a heated one. We liked the idea but it was really quite basic and we wanted to develop the idea so it ticked all the boxes for our customers. We tracked down a manufacturer who shared our vision and spent about three years talking to them, visiting them and refining our ideas to develop and launch the Dry:Soon range.
Our original Dry:Soon range was a real hit with our customers and there was such a great response in terms of requests and helpful suggestions. There were lots of fantastic ideas about timers, castors, the way that you access the shelves, clips to make it even more secure when it's folded away... We're really excited about the new products we've been able to develop as a result of having such great support from our customers.
Our customers are a clever bunch and they’re lovely for sharing their ideas with us. They talk to us a lot and the deluxe range has been built by them
There were lots of fantastic ideas about timers, castors, the way you access the shelves, clips to make it even more secure...
Absolutely. Our customer's feedback has really helped to shape and inspire the deluxe airers and accessories. If there was anything that made me think ‘That’s fantastic, why have we not done that already?’, it was the addition of a timer and the option of fitted covers for faster drying times. They’re equally brilliant! Our customers are a clever bunch, and they’re lovely for sharing their ideas with us. They talk to us a lot, and the deluxe range has been built by them.
We’re very fortunate to work with a brilliant design team who really understand the importance of getting it right for our customers. We said ‘This is the current airer, these are all the things our customers need and want... How can we incorporate these ideas?’. We wanted any changes to be really worthwhile, so we spent about a year working with the designer and manufacturer to ensure the deluxe version performed brilliantly and that it was really user-friendly too. We have a great partnership with our manufacturer which has helped us get the airers up to the standards our customers expect. This is their baby too, and they’re so proud of it – they love working with Lakeland, and the relationship we have with our customers.
We all feel so passionate about what we've been able to achieve and, because there were so many ideas we really liked, there are even more Dry:Soon products being worked on and tested at the moment... so watch this space!
We’ve listened to you to make our Dry:Soon Deluxe Range our best yet.
Costing no more than 6p an hour to run, they’re kinder to clothes than tumble drying and far better than muffling heat by laying laundry over your radiators.
Whether you’re drying socks, delicates or sheets each has folding shelves that can be positioned to suit.
Made from robust yet light aluminium, they’re easy to move and fold down to 9cm or less for storage.
Our deluxe 2-tier airer incorporates lots of little tweaks suggested by our customers to make it even more user friendly.
Our best-selling 3-tier version is perfect for larger loads but is really flexible too – just open fewer shelves for smaller amounts.
...I am absolutely delighted with it and wouldn’t hesitate to recommend it... Excellent product.
by Mrs Barber, via website
The cover keeps heat in so clothes dry faster, and the mesh panel ensures air flows upwards to prevent any condensation. The cover even doubles as a storage bag for your airer.
..I would heartily recommend buying with the cover which accelerates the drying time hugely. Worth every penny!
by Ms Revell, via website
Made especially for the deluxe models, these easy-fit castors make your airer even easier to move around the house between drying sessions.
These mesh shelves are perfect for tiny baby socks that you’re forever picking up from the floor, as well as delicates like camisoles that slide of the bars.
Our Dry:Soon airers really are for everyone, and with different models to suit every household, here are just some of the ways they can make life easier for you...
“They really do speed up drying time, especially if garments are laid flat over a number of bars so more of the fabric is exposed to the heat. Laying things like knitwear flat helps them keep their shape too.”
“I'm lucky enough to have a garage where I can keep my bike, and we use our wall-mounted airer to dry all of our cycling gear like jackets, shoes, padded shorts, mittens, helmets, socks... They can take forever to dry otherwise.”
“Tumble drying may dry fabrics quicker, but it can shrink and damage fibres so for that reason alone, I think the heated airer is a good option. It’s a gentler choice for people who want to look after the clothes they’ve spent good money on.”
“Lots of sportswear is woven in a technical way or with special wicking properties which would be lost with repeated tumble drying. These airers are ideal for getting sportswear dried quickly without losing those special qualities you pay a fortune for.”
We want you to enjoy shopping at Lakeland with complete confidence, which is why every single product you buy from us comes with a 3 year guarantee.