This is a great product, its ergonomic design is both pleasing and practical. After each use the brush is cleaned by pushing and twisting the handle down into the little fresh-smelling Dip-san well at the bottom, then it pops back up automatically when you release it, allowing the brush to dry between uses. No more messy drips over floors and toilet seats! And you only need to use 20ml of the Dip-san fluid for each change, so a bottle lasts a long time. Yes, it's a little pricey but I think it's worth it. I like it so much I've just ordered two more for my other loos!